At Costco the other day, I saw that they were selling Kirkland branded beer. Kirkland is Costco's store brand. It was reasonably priced for "real beer", about $18 for a case of 24.
Four flavors are included, one sixpack each: Hefeweizen, Pale Ale, German Lager, and Amber Ale.
I have tasted each flavor, and they all have similar characteristics. They have a solid hoppy taste, with nice color and a light to medium body. This is relatively light beer, not barley stew, but with a good hop hit.
The Hegeweizen was actually cloudy (see photo), which is sort of neat.
Overall, I would say this is a pretty good value for decent beer. I'm not sure it is as good as, say, Bell's, but I am not regretting the purchase.